NBC standardises on Avid

NBC is replacing its linear and nonlinear postproduction suites at both its internal graphics department with 11 new Avid DS Nitris systems.

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By  Vijaya Cherian Published  April 7, 2004

NBC is replacing its linear and nonlinear postproduction suites at both its internal graphics department, known as DesignWorks, and MSNBC with 11 new Avid DS Nitris systems. The network is using the real-time 10-bit HD Avid postproduction solution to create various graphics applications for its news and entertainment programmes. “When we started looking for a standalone editing and finishing solution to replace our existing linear and nonlinear systems, Avid offered a solution that met our current requirements for creating complex graphics and provided a foundation for future HD production,” commented Richard Westcott, vice president of strategic projects, Technology Planning and Engineering for NBC. The Avid DS Nitris system is an all-in-one postproduction solution that offers Media Composer-style nonlinear video and audio editing, as well as advanced compositing, paint, character generation, special effects, image treatment, and project media management. The system leverages the power of Avid DNA – the industry’s only hybrid architecture designed to maximise the capabilities of both host-based software processing and hardware-based acceleration – which enables it to deliver real-time effects for up to two streams of 10-bit high-definition media and eight streams of 10-bit uncompressed standard-definition media. “Late last year, we announced a multimillion dollar deal with NBC to replace several of its tape-based news production systems with Avid end-to-end digital newsroom environments. Now, the network is expanding its investment with the Avid DS Nitris system,” commented Joe Bentivegna, vice president of Video Development & Operations for Avid. “Avid DS Nitris enables customers to work in real time with the best-quality, highest-bandwidth digital media formats available today – from compressed SD to uncompressed HD,” he added.

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