AMD sets up Dubai base

AMD (Advance Micro Devices) today announced setting up a dedicated Middle East sales and marketing office in Dubai Internet City. The new office scheduled to open officially in May 2004, will operate as a sales support center for AMD’s partners and customers in the Middle East and North Africa (MENA).

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By  Maddy Reddy Published  April 7, 2004

AMD (Advance Micro Devices) today announced setting up a dedicated Middle East sales and marketing office in Dubai Internet City. The Middle East office will provide a sales support center for AMD’s partners and customers in the Middle East and North Africa (MENA). The office is expected to open officially in May of 2004. “We are happy to welcome AMD. Establishing its Middle East headquarters in DIC, will help AMD tap growing opportunities in the region’s fast-growing IT market. With the PC and server markets in the region growing exponentially, AMD is ideally placed to capitalise on a host of new business opportunities,” says Dr. Omar Bin Sulaiman, CEO of Dubai Internet City (DIC). According to Gartner - PC Quarterly Statistics Q4 2003, AMD saw an annual unit growth rate of 77% in 2003 in mobile PCs and a unit growth rate of 26% in the desktop PC market in the same period in EMEA. “Through our existing distribution channel, AMD has seen a steady adoption in the Middle East, namely AMD's processors based on AMD64 technology, the Athlon 64 and the Opteron processors,” says Giuliano Meroni, group vice president, sales and marketing, Europe, Middle East and Africa (EMEA) region. “We think that it is the right time for AMD to strengthen our ecosystem based in this fast-growing region.” The chip vendor adds that the new office will also provide an opportunity to build relationships with the regional operations of AMD's international vendor partners like IBM, HP, Sun, Fujitsu Siemens and Acer, which ship AMD-based desktops, notebooks and servers. “We have a strong commitment to this region and as our distribution grows, we need to develop additional sales, technical and marketing support for all our partners. DIC provides us with a strategic base to develop this support for the region,” says Pierre Brunswick, AMD's regional sales director for Russia-CIS, Middle East & Africa. Founded in 1969, AMD designs and produces microprocessors, flash memory devices and system-on-chip solutions for the computer, communications and consumer electronics industries and is the number two microprocessor vendor after Intel.

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