AMD to open local support centre

AMD has inched closer to opening an office in the Middle East, with the news that it has signed a deal with Dubai Internet City to set up a sales support centre there next month.

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By  Peter Branton Published  April 7, 2004

AMD has inched closer to opening an office in the Middle East, with the news that it has signed a deal with Dubai Internet City to set up a sales support centre there next month. “Through our existing distribution channel, AMD has seen a steady adoption of its innovative solutions in the Middle East,” said Giuliano Meroni, group vice president, sales and marketing for AMD EMEA. “We think that it is the right time for AMD to strengthen our ecosystem based in this fast-growing region.” In fact, AMD has been looking to set up operations in this region for a year at least. Pierre Brunswick, AMD’s regional sales director for the Middle East and Africa territories, admitted that the lack of such a local presence has cost the company in terms of local sales and market share in the region. “The role of this office is to build up that local eco-system,” he said. “We need to have local support.” “We are seeing more partners like IBM, HP, Sun, Fujitsu-Siemens Computers, and Acer, as well as local white box producers, introducing AMD processor-based servers, PCs and notebooks in this region,” he said. “We have a strong commitment to this region and, as our distribution grows, we need to develop additional sales, technical and marketing support for all our partners. Dubai Internet City provides us with a strategic base to develop this support for the Middle East and North Africa.”

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