Tech Access follows Sun to North Africa

Tech Access will expand its Channel Development Partner (CDP) role for Sun Microsystems by opening a regional office in Casablanca, Morocco, to tap into growing IT investment in North Africa.

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By  Stuart Wilson Published  April 7, 2004

Tech Access will expand its Channel Development Partner (CDP) role for Sun Microsystems by opening a regional office in Casablanca, Morocco, to tap into growing IT investment in North Africa. “North Africa is witnessing significant growth in IT spending, particularly in key industries like energy and telecommunications, and we anticipate that demand for hardware and software will continue to rise as the key economic sectors continue to expand,” said Philippe Weppe, channels director EMEA, Sun Microsystems MENA. “Our partners in North Africa have delivered strong results for Sun in the region, and we are convinced that the North Africa regional office will enable them to continue to support the technological development of the region.” Tech Access’ direct investment in the region will boost support levels for Sun’s partners in North Africa. As well as serving Moroccan Sun partners, Tech Access’ new office will also cover the surrounding territories of Mauritania, Algeria and Tunisia. The Morocco office will provide an extra layer of support for Sun’s customers in North Africa, which include Maroc Telecom Credit du Maroc, BIAT and Sonatrach. Current partners in the region include Ib-Maroc.com for Morocco, Dimension Data, Ares Maghreb, and JBM for Algeria, and TMI for Tunisia. Sun Microsystems is currently boosting its partner network in North Africa, and Tech Access’ office will support this drive. “The office will provide a key role in recruiting new partners in the region, engaging independent software vendors, and expanding Sun’s channel coverage in the region,” said Rachid Rami, regional manager, North Africa, Sun Microsystems. “Tech Access has opened this office to assist resellers in identifying new business opportunities, and provide the highest levels of technical and professional support across North Africa. This strategic investment will further build and strengthen the position of Sun partners across the region,” said Saad Tazi, regional manager, North Africa, Tech Access. Given Sun’s channel model, Tech Access’ move to open a Moroccan office is a strong signal that IT investment continues to grow in North Africa. Tech Access will assist the local channel with pre-sales technical support, training, marketing and technical assistance as well as generating leads in the region. As North African IT spending grows, the need for vendors to match this with feet-on-the-street and a genuine local presence also increases.

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