Adobe launches first authorised training centre

Adobe Systems has opened its first authorised training centre in the Gulf region.

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By  Matthew Wade Published  April 4, 2004

Adobe Systems has opened its first authorised training centre in Dubai and now plans to roll out an entire network of centres across the region. International Training Institute (ITI), based in Dubai’s Knowledge Village, has been appointed as Adobe’s first Authorized Training Centre (AATC). ITI will help businesses learn their way around Adobe's popular design and enterprise software titles. "When launching a new software technology in the market, Adobe is fully conscious of its responsibility of providing the right training support to the users of its new or updated software," said Ibrahim Lahoud, Middle East regional manager, Adobe Systems Europe. "For the optimal application of any software's potential, it might not be enough to spend long hours pouring over the manual. Personal contact with a competent trainer can encourage creative applications of the tools incorporated in software. That is why Adobe has created a worldwide network of Adobe Authorised Training Centres (AATC) with Adobe Certified Instructors (ACI), who are equipped to provide in-depth and hands-on training for every new software or software update entering the market." ITI currently offers training courses on Adobe's all-in-one software solution, Creative Suite, which includes Adobe Acrobat, Photoshop, Illustrator, InDesign, GoLive and Photoshop Albums for amateur photographers. ITI's strategy is to customise courses to suit each business customer's individual requirements. Each student receives an official Adobe certificate at the end of the course. ITI now plans to expand its offer via the roll out of "train the trainer" programs and a trainer certification course. Following the appointment of ITI as its first official training provider, Adobe is now preparing the launch of its next AATC in Jordan. The company has also reconfirmed its intention to launch an Arabic version of Creative Suite, though when first mentioned back in January Adobe predicted this software would be available in in the first quarter of 2004. Adobe claims ITI and its forthcoming training centres will offer tuition in both English and Arabic versions of Creative Suite. Once launched, the Arabic version of Creative Suite will also be included in Adobe’s User Partnership Initiative (UPI). Launched at the end of last year in the Levant region, this programme allows buyers of one CD to acquire multiple user licenses, thereby bringing down the cost of switching to Creative Suite.

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