Zultys zooms in on convergence

Zultys will officially open the doors to its DIC-based office tomorrow as it looks to tap into the region’s enthusiasm for convergence.

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By  Matthew Southwell Published  March 31, 2004

Zultys Technologies will officially open the doors to its Dubai Internet City (DIC)-based office tomorrow as it looks to tap into the Middle East’s growing enthusiasm for converged communications with its Voice over IP (VoIP) enabled telephones and associated media exchanges. The Zultys team of four, which will work through resellers around the Middle East, is convinced that its technology will find a home in the local market. As a result, the firm is looking for revenue in excess of six figures this year. “Data convergence is a market that is just on the cusp of breaking through,” says Steven Brown, regional manager for Zultys Technologies in the Middle East & Africa. “The phones and exchanges are where we will first grab part of the market and the grand plan is that we will do a million dollars [in revenue] this year,” he adds. The vendor’s VoIP solutions come in several flavours. On the exchange front, the firm offers the MX250 and the MX1200, while its phones range from the Linux SIP Soft Phone, which turns Linux desktops into telephones, to the ZIP 4x5, which integrates the functions of an IP phone, analogue phone, Ethernet switch, and router. “With the legacy of PBX dying, converged voice and data networks will ultimately be used by most enterprises. Businesses are demanding a simplified, cost-effective way to manage all their communications needs,” says Browne. “We at Zultys are here to meet this demand.” While Zultys initially expected to be competing with Cisco for local market share in the IP telephone space, the company now believes the likes of Alcatel will provide a bigger threat. Other challenges Zultys has to be overcome before it hits its million-dollar target include the low awareness of VoIP in many markets and the somewhat cloudy regulatory environment in which it currently operates. Browne, however, is confident Zultys can overcome these issues through a combination of education and patience. As such, the company intends to secure face time with potential customers to explain the benefits of VoIP and just how users can incorporate the technology into their communications infrastructure. “We have a large educational role to play and we will touch every client to convince him or her there is more value to this than just a telephone,” says Browne.

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