LG sponsors Iraqi football team

LG increases its investment in the world's number one game with its sponsorship of the Iraqi national football team.

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By  David Ingham Published  March 31, 2004

LG Electronics will sponsor the Iraqi national football team between now and March 2006. The agreement entitles LG to a number of things, including use of the national team’s emblem, branding of team kits and the participation of players in promotional activities. “Football in Iraq has struggled for many years without the level of investment taken for granted elsewhere in the world,” said South Korea’s consul to the UAE, KG Lee. “But with the right direction, enthusiasm and the support of companies like LG Electronics, the abundant soccer talent in Iraq will soon gain the international recognition it deserves.” “This support will help strengthen team facilities and allow players to concentrate on their game rather than financial worries,” added Hussein Saeed, president, Iraq Football Association. “We are determined to make the Iraq national squad one of the best teams in the Middle East in the next two years.” LG is a sponsor of the French and Russian national soccer teams.

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