Microsoft rings the changes

It's all change again for Microsoft’s senior management team in the region, with two key executives being promoted.

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By  Peter Branton Published  March 29, 2004

It’s all change again for Microsoft’s senior management team in the region, with two key executives being promoted. From April 1, Ali Faramawy, currently the company’s regional director for sales, marketing and services, will be the regional director for Microsoft’s Middle East and Africa (MEA) region, and vice president for Microsoft Europe, Middle East and Africa (EMEA). That post is currently held by Emre Berkin, at the end of this month he steps up to chairman of the MEA region. “The Middle East and Africa region is one of Microsoft’s fastest growing and most dynamic markets. Emre and Ali’s dedication and hard work have allowed us to capitalize on the growth opportunities in the region and helped Microsoft to become the IT vendor with the greatest coverage in the Middle East and Africa region, with 30 local offices across 79 countries,” was how Jean Phillipe Courtois, CEO of Microsoft EMEA, described the moves in a statement released by the company. Last year, Microsoft Middle East lost a regional director when Mohammed Kateeb left following a regional restructuring which the company said would give its Middle East subsidiaries greater autonomy.

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