Epson pushes to expand share of home cinema market

Epson is targeting movie buffs with the launch of its new EMP-TW200 projector in a bid to increase its share of the region’s home entertainment market.

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By  Matthew Wade Published  March 25, 2004

Epson is targeting movie buffs with the launch of its new EMP-TW200 projector in a bid to increase its share of the region’s home entertainment market. The EMP-TW200 is Epson's new mid-range home cinema projector and includes features such as Epson’s D4 LCD panels, a quoted contrast ratio of 800:1 and a brightness level of 1300 ANSI lumens. "In keeping with Epson’s strategy of delivering professional quality products to consumers, the EMP-TW200 brings high image quality and large screen performance to cinema enthusiasts in the comfort of their own home," said Khalil El-Dalu, general manager, Epson Middle East. "With advanced technology and improved lifestyles, consumers in the Middle East are demanding when it comes to entertainment options. The region is a promising market for quality products like the EMP-TW200 and we are confident it will meet the expectations of consumers in the region." The new projector features Epson’s ‘Colour Reality II’ colour management technology and its ‘Cinema Colour Editor’, which offers users five colour modes to suit different viewing environments such as living rooms, theatres and so on. A 0.7" LCD screen is built in to the projector and the resolution on offer is a quoted 1280 x 720 pixels. A x1.5 zoom function is also included. The EMP-TW200 also offers a horizontal and vertical lens shift and vertical keystone correction. According to Epson, this means the device can accurately project an image from a wide range of positions around a room, so viewers sat directly in front of the screen should not have to worry about obstructing the image projection. The EMP-TW200’s settings and features can be adjusted via the LCD’s on-screen menus or the supplied remote control. The Middle East digital projector market looks set to be well supplied with new products this year. BenQ for instance has already announced it will launch up to eight new models in the region. The company claimed these will all feature digital light-processing double date rate (or DLP-DDR) technology, which results in a contrast ratio of 2000:1, the same as that offered by HP’s mp3130 projector. BenQ's product announcement followed its claim last year that the region's digital projector market is growing strongly, thanks to the increasing use of projectors in offices and schools, and the rapidly growing number of home cinema enthusiasts in the Middle East.

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