Alpha furthers ambitions

One of the Middle East’s first Oracle ERP implementers, Alpha Software, is aiming to expand its already large client base with a dual presence at this week’s Gitex.

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By  Matthew Southwell Published  April 21, 2004

One of the Middle East’s first Oracle-based enterprise resource planning (ERP) solution implementers, Alpha Software, is aiming to expand its already large client base with a dual presence at this week’s Gitex Saudi Arabia. As well as manning its own stand, the company will be represented on that of its partner, Integrated Solutions. Alpha Software, which boats a Saudi Arabian customer list including Al Jazira Steel Factory and Al Rajhi Company, is holding daily software demonstrations and discussions during Gitex in an effort to cement long-term relationships with medium-to-large sized Saudi enterprises. It is the company’s third outing at Gitex Saudi Arabia. “We have managed to work with an extremely diversified business segment, we have a large [number of] sign-off projects in the Kingdom. This is because we were here first,” says Alpha Software’s sales director, Mohamed Boghdadi. “Our presence at Gitex has helped us achieve this position in the market because [it] separates us from the shoppers and the business location helps us get to the segment we are targeting,” he adds. Because of the long sales cycle of ERP solutions, Boghdadi says the aim of attending Gitex is not to return with a raft of new orders, but to strengthen the company’s presence and boost awareness of its multilingual solutions throughout the Kingdom. “It is extremely difficult to close an ERP agreement within two or three days,” he explains. “But it really helps that people come and see the software live, are able to have one-to-one discussions with us and can sit and watch our presentations,” Boghdadi adds. Founded in Egypt in 1984, Alpha has eight offices around the Middle East, including three in Saudi Arabia, in which it started operations in 1997. The company has more than 1000 end users of its ERP and customer relationship management (CRM) applications.

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