BenQ targets users

BenQ Middle East is today targeting Gitex attendees with both its digital lifestyle and workplace products. As such, the vendor has a host of innovative kit at the show.

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By  Matthew Southwell Published  April 20, 2004

BenQ Middle East is today targeting Gitex attendees with both its digital lifestyle and workplace products. As such, the Korean computing has a host of innovative kit to the show, such as its latest 15” and 17” screen LCD monitors, Joybooks and projectors. Additionally, BenQ has created the ultimate ‘home-entertainment’ zone to showcase its LCD televisions and digital cameras. The company’s latest LCD TV, the Q150, can also be used as a computer monitor. Add a DVD player, and the TV can easily be moved from room-to-room thanks to its built-in TV tuner and wireless kit. “Customers in Saudi are sure to be impressed by the convergence possibilities that are available with BenQ products. We are excited about showing the people of Saudi Arabia our innovative technology,” says Robert Dung, managing director, BenQ Middle East. In addition to generating excitement this week, BenQ is also looking to grow its market share in the Kingdom by increasing sales by 10% over the summer.

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