MBS shows off new CRMware

Microsoft Business Solutions (MBS) today hosted over 400 business decision makers from the UAE at the MBS forum. The event also marks the official customer launch of its Great Plains customer relationship management (CRM) application.

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By  Maddy Reddy Published  March 24, 2004

Microsoft Business Solutions (MBS) today hosted over 400 business decision makers from the UAE at the MBS forum. The event also marks the official customer launch of its Great Plains customer relationship management (CRM) application. Speakers from Microsoft, it’s partners and independent industry analysts discussed the benefits that solutions like Great Plains and CRM can bring to organisations in the region. “Most applications on the market don’t really match the needs of mid-market businesses-they’re too expensive and customers end up paying for functionality that they will never need,” says Soha Kamal, regional products group manager, MBS. According to Microsoft, Great Plains version 1.2 is an integrated solution designed for rapid time-to-benefit and low cost of ownership, which supports critical business processes and collaborative information management. “There is enormous potential in the region for CRM and ERP and CRM applications. Many companies are out-growing straightforward accounting packages, and need more powerful tools to give them a better understanding of their business and their customers,” adds Kamal. MBS is a division of Microsoft which offers business applications and services for the small and midmarket segments. Microsoft launched the first version of the CRM product in the U.S and Europe markets in December 2003.

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