MSO may unveil more partners

Saudi distributor, Mishaal Al Sudairy Office for Commercial Services (MSO), is hoping to unveil four new signings at this weeks’ Gitex Saudi Arabia.

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By  Matthew Southwell Published  April 18, 2004

Saudi distributor, Mishaal Al Sudairy Office for Commercial Services (MSO), is hoping to unveil four new signings at this weeks’ Gitex Saudi Arabia. Although negotiations were still under way at the time of going to press, Agnello Fernandes, general manager of MSO, was confident that deals with AMD, Maxtor and Pinnacle Systems would be tied up come April 18. Graphics card manufacturer Sapphire has already signed a distribution deal with MSO and the company has been distributing products from Microsoft, Targus, TwinMos, Symantec and AutoDesk in the Kingdom for some time. “We want to be seen as a one-stop shop for assemblers in Saudi. We anticipate that soon we will be able to offer everything an assembler needs, including processors, memory and hard drives,” says Fernandes. During Gitex, MSO will be showcasing a wide range of kit. In addition to that from its new partners, the company will display a mobile suite from Targus, which includes a case, USB hub and retractable mouse, Shuttle’s XPC and a digital photo album from TwinMos. It will also give free rein to Microsoft mice and, if available in time, the software giant’s Bluetooth keyboard and mouse set. In addition to providing a platform for its plethora of products, Fernandes hopes Gitex Saudi Arabia will provide MSO and others with an opportunity to impress upon the region just what a key market the Kingdom is. “There are important changes happening [in Saudi Arabia], such as more vendors realising that they need distribution dedicated to Saudi Arabia rather than having a Dubai-based distributor also handle Saudi. There are also lots of hypermarkets moving in, which will mount a challenge to the reseller channel in Saudi, which is not as sophisticated as in Dubai. This means that this year’s exhibition is very important for a lot of people,” he says.

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