Al Alamiah demos range of kit

Al Alamiah is using this week’s event to showcase its new multi vendor strategy. As such, it is has products from the likes of Dell, HP and Cisco on stand.

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By  Matthew Southwell Published  April 18, 2004

Al Alamiah Saudi Arabia is using this week’s event to showcase its new multi vendor strategy. For the first time, it will be present at the show with a line-up of products from vendors including Dell, HP and Cisco. “This was a strategic decision taken by the group as part of our move from being a hardware only company towards being a total solutions provider,” says Sami Said Hassan, sales & marketing director, Al Alamiah KSA. While the company is only taking part in the Shopper side of this year’s event, Hassan believes it will prove very beneficial to the company in terms of promoting its new relationship with HP and in generating revenue. “We’re going to see a good increase this year because we’re going to be able to arrive with some great offers,” he says.

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