Element K and EIM expand e-learning across Middle East

E-learning content provider Element K and Emirates Internet and Multimedia (EIM) have expanded their regional e-learning service.

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By  Matthew Wade Published  March 23, 2004

E-learning content provider Element K and Emirates Internet and Multimedia (EIM) have expanded their regional e-learning service. Having joined forces last year, the two organisations are now allowing any regional users with internet access to log on to their e-learning portal at www.learnonline.ae and subscribe to e-learning courses, whereas previously this service was only available to EIM subscribers. "The success story of Learnonline has proved that people in the region are accepting e-learning as a valid form of learning," said Jamil Ezzo, general manager, Element K Middle East. "The flexible, self-paced approach and the value for money that this learning method offers are unparalleled. As the demand for e-learning increases, Element K and EIM want to be in a position where we are able to meet this demand, hence our plans to expand and strengthen our partnership." Ezzo also claimed that by expanding their e-learning service to include all Middle East internet users, the two companies will help and strengthen the promotion and usage of e-learning. "The huge portfolio of online courses we are offering can benefit people all over the region," said Ezzo. In addition to allowing more users to access the e-learning resource, Element K has added over 200 new courses to www.learnonline.ae, bringing the total number of courses available to 1,000. "EIM has been paying close attention to the e-learning industry over the past year and we have noticed an increase in interest and participation from EIM subscribers," said Maroua Naim, general manager, EIM. "We predict that e-learning usage will continue to grow at a steady pace, hence the decision to pursue the opportunity of expanding with Element K to offer courses to the entire region. We are confident that www.learnonline.ae will prove to be a popular one-stop shop for every individual’s learning requirements." As well as offering 1,000 different courses, the portal allows learners to sample different courses before they decide on the most suitable programme of study. A wide range of courses has also been "Arabised" and several new courses are currently undergoing translation. The news of Element K and EIM’s e-learning expansion follows Madar Research Group's prediction earlier this week that e-learning will explode in the UAE over the next four years. The company believes the country’s e-learning market will quadruple in value between now and 2008, growing from $14 million to $56 million in 2008. Meanwhile e-TQM College yesterday hosted an e-learning conference at the city’s World Trade Centre. The event featured a number of local and international e-learning experts and aimed to highlight the many benefits e-learning offers.

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