BenQ aims for summer growth in Saudi Arabia

BenQ Middle East hopes to increase its market share in Saudi Arabia by boosting its sales in the Kingdom by 10% over the summer.

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By  Matthew Wade Published  March 22, 2004

BenQ Middle East hopes to increase its market share in Saudi Arabia by attempting to boost its sales in the Kingdom by 10% over the summer. The company will kick off its sales drive by showcasing its latest products, including its recently released Joybook 6000 notebook, at Gitex Saudi Arabia in Riyadh from April 27 until May 1. "BenQ is growing rapidly in the Kingdom, so it is important that we keep up our output of new products in order to satisfy the market," said Robert Dung, managing director, BenQ Middle East. "By introducing innovative, well-designed and affordable technology, we have been able to grow our overall business in Saudi Arabia by 15 percent in the past year." BenQ is planning an increase in its promotions, closer co-ordination with its Saudi partners, and the continued promotion of its products at events like Gitex to try and continue growing its share of the Kingdom’s IT market. This new announcement of the firm’s summer sales plans follows a study it commissioned at the end of last year in which research company ACNielsen examined demand for IT technology in the Kingdom. According to Dung, "The research shows that young consumers in Saudi Arabia are prepared to invest their money in laptops, digital cameras, and DVD writers. At BenQ we offer the market’s most innovative, well-designed and functional technology, and are eager to capitalise upon the considerable potential of the Saudi market." Gitex Saudi Arabia will see BenQ singing the praises of the Joybook 6000, which it claims brings "digital hub" technology to the corporate market, and the company will also target photography enthusiasts by promoting its most recently released digital cameras, the C50 and S30 models, both of which support continuous video recording. BenQ is also planning to launch new 26” and 30” LCD televisions at the event as it seeks to cement its position in the growing LCD TV market.

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