Logicom picks up vacant Cisco distribution spot

Logicom has been unveiled as a Cisco Distribution Partner (CDP) for Bahrain, Kuwait, Oman, Qatar, the UAE and Yemen. After Cisco’s distribution relationships with Online Distribution and Mindware mysteriously ended in early 2004, Logicom is now one of the two authorised CDPs in the Middle East alongside Tech Data.

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By  Stuart Wilson Published  March 22, 2004

Logicom has been unveiled as a Cisco Distribution Partner (CDP) for Bahrain, Kuwait, Oman, Qatar, the UAE and Yemen. After Cisco’s distribution relationships with Online Distribution and Mindware mysteriously ended in early 2004, Logicom is now one of the two authorised CDPs in the Middle East alongside Tech Data. As an authorised CDP, Logicom will have a direct purchasing relationship with Cisco and manage the relationship with resellers, covering areas such as logistics, stock availability and credit agreements. Logicom has been authorised to distribute Cisco solutions in the Levant region since 2001 and has had a working relationship with the networking giant since 1998. 170-strong Logicom is headquartered in Cyprus and serves 1700 customers across 19 countries. The fast-growing distributor posted 2003 sales of US$124.8m with net profits of US$2.7m with 90% of revenues derived from distribution. “Our key objective is to maintain the quality and credibility with which we serve our customers and, above all, the consistency in fulfilling the promises given to our trading principles and partners,” said Varnavas Irinarchos, managing director for Logicom. “We are committed to provide better services, flexible credit policies, consistent availability of products and the best prices possible. This is a service combination, which has fuelled our success in Europe, Levant and across the Middle East.” “Cisco is very much a pioneer in the way we interact and engage with our partner network,” said Andrew Elder, director of marketing and channels Russia, Middle East and Africa. While Logicom’s appointment no doubt reflects well on its corporate structure, business model and ability to forge close relationships with tier one vendors, questions still remain over the termination of Cisco’s agreements with Online Distribution and Mindware. However, these should not detract from Logicom’s achievement in obtaining a privileged position in Cisco’s regional distribution structure.

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