Best Western to expand in GCC

Best Western is to announce new GCC and South Asian affiliates at the Arabian Travel Market in May.

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By  Neil Denslow Published  March 14, 2004

Best Western is to announce new GCC and South Asian affiliates at the Arabian Travel Market in May. The hotel chain, which currently operates properties in the UAE, Bahrain, Yemen and Oman, plans to issue franchises for hotels in Saudi Arabia, Kuwait, Dubai, Fujairah and Qatar. “New affiliates will be announced at Arabian Travel Market,” says Anand Gupta, CEO, Best Western South Asia. “The Arabian Travel Market has proved extremely beneficial, enabling us to get inside designated territories with face-to-face meetings with prospective hoteliers. We believe the Middle East is one of the fastest-growing regions which is highly focused on tourism related activities.” Best Western is one of the 42 hotel brands that will be exhibiting at the Arabian Travel Market 2004, which will be held at the Dubai World Trade Centre from May 4-7. “All of the major international brands will be present this year along with individual properties ranging from the very high end luxury sector to the more affordable, family accommodation,” comments Matt Thompson, overseas exhibition director, Reed Travel Exhibitions (RTE), which organises the Arabian Travel Market.

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