Tripp Lite powers up Tech Data distribution deal

Power protection equipment vendor Tripp Lite has signed up Tech Data as a distribution partner across the Middle East.

  • E-Mail
By  Stuart Wilson Published  March 8, 2004

Power protection kit vendor Tripp Lite has signed up Tech Data as a distributor across the Middle East. Tech Data will offer a route-to-market across the Middle East for Tripp Lite’s 600-plus products for power protection, power supply and connectivity solutions. Tech Data will also offer resellers with free support material, training and exclusive promotions as part of Tripp Lite’s Golden Reseller Programme “We have always been committed to offering the reseller channel a premium array of IT products and this partnership with Tripp Lite fits well with our strategy for the region,” said Eliot Shepherd, marketing director at Tech Data Middle East. “Tripp Lite further strengthens our offering to the channel and we believe that the resellers will certainly profit from the synergy of this relationship.” “Our new partnership with Tech Data provides us with an avenue for expanding the Middle East market,” said Vipin Sharma, Tripp Lite’s Director of Business Development. “Through Tech Data and Tripp Lite’s combined resources, channel partners will be ready to meet and exceed customer demand. Tripp Lite and Tech Data together offer this market an unbeatable breadth of knowledge, premium customer service, technical support and sales assistance along with high-quality products at competitive price points. The timing for launching this dynamic partnership couldn’t be better, because Tripp Lite is rolling out several new series of 220-volt UPS Systems for this market.” Tripp Lite’s extensive product range spans a broad cross-section of customer segments spanning from the enterprise-level end-users right through to the consumer space. Given the depth of its product offering and the breadth of its customer base, signing up distributors with wide reseller bases is a pre-requisite for market penetration.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code