Al-Falak expands Saudi presence

Al-Falak Electronic Equipment & Supplies Co, a regional IT components and solution provider, has expanded its presence in Saudi Arabia.

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By  Patrick Phelvin Published  March 6, 2004

Al-Falak Electronic Equipment & Supplies Co, a regional IT components and solution provider, has expanded its presence in Saudi Arabia. The company’s Computers Supplies and Accessories Division has recently opened two new showrooms in Al-Khobar and Jeddah. The showrooms are equipped with a sophisticated PeopleSoft inventory system that helps the company maintain product stock at optimum levels. “Al-Falak has been operating in the Middle East for over two decades. With increasing awareness of the benefits of utilising IT systems, more business are investing in IT infrastructure. This conversion to IT-based systems has a trickle-down effect on smaller businesses and individual consumers as well. Our new showrooms in Al-Khobar and Jeddah have been established to cater to the growing small and medium business (SMB) sector in these areas,” says Ahmed Ali Ashadawi, Al Falak’s president and CEO. Al-Falak supplies a range of branded and compatible computer products, as well as communications solutions, to businesses in the Middle East. The company’s Computer Supplies and Accessories Division offers IT products like consumables, data storage and backup devices, and hardware through its branch offices in Safat, Kuwait and Al-Khobar, Riyadh and Jeddah. The new showrooms will supply a large range of consumables such as toner, ink cartridges, and drums compatible with a range of printers including HP, EPSON, Canon, Lexmark and IBM. As distributor for Imation, Al Falak stocks different capacities of backup cartridges, diskettes and blank CDs, as well as ink and toner for OKI fax machines. Al Falak is also a distributor of computer hardware.

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