BenQ claims Dubai Shopping Festival success

Dubai’s month-long shopping festival (DSF) was a winner at drawing consumer attention to new products, according to BenQ.

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By  Matthew Wade Published  February 29, 2004

Dubai’s month-long shopping festival (DSF) was a winner at drawing consumer attention to new products, according to BenQ. The company, which manufactures display, storage, imaging, wireless and broadband products, said it expects its DSF sales to be 20% up on last year’s festival. “DSF is all about value for money, and we at BenQ are committed to offering customers across the region the most advanced digital technology at affordable prices,” said Manish Bakshi, chief operating officer at BenQ Middle East. “It was especially exciting to see the Joybook range of notebook computers perform so well. We saw strong sales across all three models currently on sale in the Middle East – the Joybook 8000, Joybook 5000 and Joybook 3000.” These notebooks were launched in August 2003. Like many companies, BenQ offered discounts on its full range of products throughout the festival, which ran from Jan 14 – Feb 15. Many view the event, running since 1996, as an important starting point for their annual regional marketing campaigns. Read our review of BenQ’s Joybook 3000 online at www.itp.net/reviews.

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