Samsung drives monitor market with Tech Data deal

Samsung Electronics has signed a distribution deal with Tech Data in an effort to capture 75% of the UAE’s TFT-LCD monitor market this year.

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By  Patrick Phelvin Published  February 29, 2004

Samsung Electronics has signed a distribution deal with Tech Data in an effort to capture 75% of the UAE’s TFT-LCD monitor market this year. “With a majority market share, Samsung is already an established leader in TFT-LCD monitors in the UAE,” says Taeho Roh, general manager, Samsung Gulf Electronics. “Tech Data is one of the foremost distributors of high-end information technology products in UAE, as well as in the region. With this alliance we will be able to take advantage of Tech Data’s sophisticated distribution network and further consolidate and strengthen the company’s share of the UAE monitor market,” he adds. According to independent market research, the total market size for TFT-LCD monitors in the UAE in 2004 is an estimated 55,000 units, up 60% from the previous year. In 2003 Samsung’s share of the regional market stood at 66%. In 2004 the company is targeting 75% market share. Eliot Shepherd Tech Data’s marketing director says: “We are pleased to be partnering with Samsung, which is acclaimed for setting unprecedented industry benchmarks and developing cutting-edge technology products. Our philosophy has been to tie-up with renowned global brands and offer an array of superior technology products to our blue-chip clientele. The addition of Samsung’s technology products to our offering will complement our portfolio and enrich the strong customer relations we share in UAE.” Samsung’s new alliance will enable Tech Data’s partners, a network of over 3,000 resellers, to sell and support Samsung products and have access to an extensive array of sales, marketing and technical support benefits from the company. Also, Samsung has earmarked substantial investments in active channel promotion engagements to further strengthen its presence in the market.

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