Tejari logs into Syria

Tejari.com, the Middle East business-to-business (B2B) electronic marketplace, announced today it is entering the Syrian market as an extension of its partnership with the US$250 million Emirates Computers.

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By  Maddy Reddy Published  February 17, 2004

Following the recent news that it is launching operations in Lebanon, Iraq, and Kuwait, Tejari.com, the Middle East business-to-business (B2B) electronic marketplace, announced today it is entering the Syrian market as an extension of its partnership with the US$250 million Emirates Computers. The companies anticipate that Tejari Syria will be operational within the third quarter of 2004. In order to bring the benefits of online procurement to the entire Levant region, both the private and government sectors in Jordan, Lebanon and Syria will soon be able to buy and sell goods and services through the Tejari marketplace. “Tejari’s continued regional expansion into Syria was a natural direction following our Jordan and Lebanon initiatives. The marketplace is set to promote Syria within the Levant and facilitate its trade throughout the region,” says Sheikha Lubna Al Qasimi, CEO of Tejari. By trading through it’s new Syrian portal, Tejari says organisations will receive important business advantages delivered by online procurement, including cost savings, greater efficiencies and enhanced market reach. “Following the agreement to enter the Lebanese market with Tejari, Syria is an ideal geography to round out our further expansion into the Levant countries. The enhanced focus on e-government and Syria’s strategic location will enable a relatively fast adoption rate for Tejari Syria,” says Hani Harik, president, Emirates Computers. Tejari has placed regional and international expansion initiatives at the top of its priorities. As part of the online business portal’s regional expansion efforts, Tejari is currently recruiting members from the government and private sectors in all its new markets. “By the end of 2004, Tejari plans to have regional partnerships in place throughout the Middle East and beyond,” says Neil Le Quesne, director of international business, Tejari.

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