Tech Access updates channel partners

Tech Access, Sun Microsystems’ channel development provider in the Middle East, today gathered its entire channel partner network from across the GCC, Levant, Pakistan and North Africa in Dubai, to update them on sales strategy for the next 12 months.

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By  Maddy Reddy Published  February 16, 2004

Tech Access, Sun Microsystems’ channel development provider in the Middle East, today gathered its entire channel partner network from across the GCC, Levant, Pakistan and North Africa in Dubai, to update them on the latest technological developments and sales strategy for the next 12 months. The forum, held at the Mina Salam Hotel, saw over 100 delegates briefed about Tech Access and Sun’s plans for new products and initiatives for the next financial year. Resellers were also briefed about the increasing portfolio of iForce solution partners and the one-year old test centre, managed by Tech Access in co-operation with Sun, allows customers to evaluate products before buying them. “The event is a chance for the company to share its plans for 2004 with partners and ensure that maximum efforts are made to maintain channel development,” says Shomail Ghalib, managing director, Tech Access. This event also coincides with the establishment of Sun’s new offices in Dubai Internet City. Executives expressed confidence that the move will bring the two companies much closer together and make communication more effective and convenient. “Tech Access in partnership with Sun is constantly developing new channel partners in Algeria, Mauratania and Tunisia. Over the coming months we intend to build on our success in winning new business and supporting existing customers,” adds Ghalib. New partners in important local markets include Raya Integration Promise Services and ProSyLab in Egypt; Saudi Arabia’s Jeraisy Computer and Communication Services, Moammar Information Systems, MM Al-Rumaih Establishment, Arabic Computer Systems Ltd and Abdulla Fouad CO Ltd; and the Moroccan ib-Maroc.com S.A. “The partner summit also gives us a platform to educate our regional partners about the alliances we’re forging with global software vendors and systems integrators,” says Stavros Vougas, channel and marketing manager, Sun Microsystems MENA.

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