Sun Microsystems aims for 20% regional growth

Sun Microsystems is planning to extend the Arabisation of its products and focus on small and medium enterprises (SMEs) in an attempt to boost its Middle East and North African revenues by 20%.

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By  Matthew Wade Published  February 24, 2004

Sun Microsystems is planning to extend the Arabisation of its products and focus on small and medium enterprises (SMEs) in an attempt to boost its Middle East and North African revenues by 20%. The company, which recently moved into a new $1.5 million regional base at Dubai’s Internet City, first released an Arabised version of its core Java title over five years ago. While its Star Office product, which is designed to challenge Microsoft’s Office software, is what Sun terms ‘Arabic enabled’, the firm plans “full Arabisation by the end of 2004” according to Elie Simon, president, Sun Microsystems, EMEA. "Star Office has been widely adopted by organisations across the entire Europe Middle East Africa region as an end-to-end alternative to the current desktop monopoly, and at a sixth of the price,” adds Simon. “The Saudi Arabian National Guard Health Affairs department will be deploying the largest ever order of Sun Office licenses in EMEA, a move away from their Microsoft-based strategy.” In addition to enhanced Arabic features, Sun is also hoping its all-in-one Java desktop system will contribute to its planned growth. The firm is working to offer industry-specific software solutions that SMEs in any sector can adopt. “Across the EMEA, pilot projects have been taking place, especially with Sun's Java Enterprise System, because it offers simplicity and affordability,” says Simon.

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