Samsung adds to range

Samsung has added two new mobile phones to its line-up in the Middle East as part of its stated ambition to build on its number two position in the region’s market.

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By  Peter Branton Published  February 11, 2004

Samsung has added two new mobile phones to its line-up in the Middle East as part of its stated ambition to build on its number two position in the region’s market. The new phones are the SGH-E100 and SGH-P400, which is a camera phone with a rotating screen, allowing the user to take pictures at different angles. Both models come equipped with a superior MMS-interactive feature, high-resolution colour LCD display and polyphonic ringtones. Samsung has committed to launching up to 25 new phone models in the region this year. At the end of last year it launched the SGH X-600 camera phone, and it believes camera phones will prove very popular in the region this year. Launching the new mobile phones in the region, Mr. Steve Han, senior manager for telecommunications, Samsung Gulf Electronics (SGE) said: “Today, Samsung is the second largest handset manufacturer in the Middle East. This is largely the result of our commitment to usher revolution in the regional mobile communications industry while giving consumers the best in terms of both technology and quality. Incorporating the latest, cutting-edge digital technology that Samsung is globally renowned for, the P400 is our first mobile phone to feature a rotating screen allowing users to take pictures from virtually any direction.” Samsung claims, somewhat optimistically, that the P400 phone’s wide variety of shooting environments removes the need for a separate camera. The phone, which features a charge-coupled device (CCD) camera-technology to capture high resolution images, has functions such as digital 2x zoom and brightness adjustment, with a capacity to save up to 100 images (based on the shooting image 352*288), and multi-image viewing of stored images. Furthermore, it comes equipped with a 65,000-colour screen, and a 40-polyphonic ringtone to express user’s individuality. “Our phones represent the light-hearted spirit of digital convergence, but are also serious business tools,” said Mr. Sudhir Nair, Sales and Marketing Manager, Samsung Gulf Electronics. “For those who are in constant need of taking digital pictures which can be transmitted wirelessly, this is an incredibly useful phone.” The E-100 phone features a 65,356-colour UFB LCD display, MMC capabilities, polyphonic ringtones, and the ability to send and receive messages, images and audio from virtually anywhere and anytime.

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