Samsung targets mobile shutterbugs

Samsung Middle East & Africa (MEA) has launched its latest range of mobiles phones, the SGH-E100 and SGH-P400 for multimedia messaging service (MMS) savvy consumers in the region.

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By  Maddy Reddy Published  February 11, 2004

Samsung Middle East & Africa (MEA) has launched its latest range of mobiles phones the SGH-E100 and SGH-P400. The two mobile phones, which come equipped with a MMS features, high-resolution colour LCD display and polyphonic ring tones. “Today, Samsung is the second largest handset manufacturer in the Middle East. The P400 is our first mobile phone to feature a rotating screen allowing users to take pictures from virtually any direction,” explains Steve Han, senior manager, telecommunications, Samsung Gulf Electronics (SGE). By applying the folder design with a rotation feature, the P400 can capture high resolution images. The camera offers a 2x zoom and brightness adjustment and storage capacity to save up to 100 images besides send and receive messages up to 80 kilobytes (KB). Furthermore, it comes equipped with a 65,000-colour screen and 40-polyphonic ringtones. “Our phones represent the light-hearted spirit of digital convergence, but are also serious business tools. For those who are in constant need of taking digital pictures which can be transmitted wirelessly, this is an incredibly useful phone,” says Sudhir Nair, sales and marketing manager, Samsung Gulf Electronics.

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