Easy and stylish

Kodak is set to release two new digital cameras, the Kodak EasyShare LS743 and LS753 in a bid to combine stylish looks with convenient picture sharing.

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By  Simon Duddy Published  February 9, 2004

Kodak is set to release two new digital cameras, the Kodak EasyShare LS743 and LS753 in a bid to combine stylish looks with convenient picture sharing. The cameras have compact design, enhanced sharing features in common and are both designed to make it easy for people to capture the moments that make life enjoyable. The cameras include a 'camera favorites' feature. By touching the Share button, people can use this to put pictures into the cameras' digital photo album for later viewing or printing. The Share button also allows you to select photos for printing and e-mailing, with up to 32 e-mail addresses stored in the cameras' memory. Both cameras feature a new Schneider-Kreuznach C-Varigogon 2.8x compact optical zoom lens and a new Kodak Color Science image processing chip. Kodak claims that this will bring phenomenal image quality with rich colour, accurate skin tones, low noise and precise exposure. "Until now, people could either buy a digital camera with a compact design or outstanding picture quality, but not both. With the EasyShare LS743 and LS753 cameras, we've not only delivered beautiful design and exceptional image quality, but also enhanced sharing and ease of use," said Rowan Lawson, director of worldwide digital product marketing for Kodak's Digital & Film Imaging Systems. "You'll soon see these versatile models emerge from pockets and handbags at the beach, the concert hall, and the café. Both are ideal for taking and sharing pictures anytime, anywhere." The LS743 camera boasts 4 megapixel resolution and 16MB of internal memory, while the LS753 camera goes one step further with 5 megapixel resolution and 32MB of internal memory. Both cameras also feature an SD card/MultiMediaCard memory expansion slot. Kodak claims that both models are ideal for picture takers who want a smart, stylish camera that can be dropped in a shirt pocket and taken anywhere. The LS743 camera ($349) will be available in April and the LS753 camera (pricing to be determined) will be available in June 2004. The cameras can be used with the printer dock 6000 ($200), which allows you to make 4 x 6-inch prints in as little as 90 seconds.

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