Sony breaks new ground with the XDCAM

Sony Business is showcasing for the first time in the Middle East, its new award winning Professional Disc (XDCAM) format, its most important product format introduction since the Digital betacam in 1993. XDCAM represents a huge leap forward in how broadcasters and ‘news’ people can now work.

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By  Vijaya Cherian Published  February 8, 2004

Visitors to Sony’s stand at Cabsat can witness its new award winning Professional Disc (XDCAM) format, the most important product format introduction since the Digital betacam in 1993. XDCAM represents a huge leap forward in how broadcasters and ‘news’ people can now work. "XDCAM breaks new ground in broadcast acquisition, delivering specific benefits not only in traditional terms of speed and flexibility but importantly in terms of operational costs and workflow,” commented Nigel Thompson, A/V Production, marketing manager, Sony Business MEA. XDCAM merges the AV and IT worlds to derive significant improvements in both workflow and total cost of ownership for those involved in the process of Electronic News Gathering (ENG). Format flexibility (products that can record in either IMX or DVCAM formats) and the simultaneous proxy copy recording enable news crews to work far more effectively than ever before. The new Blue-Ray laser technology has allowed a massive 23.3GB of storage capacity for high broadcast IMX and DVCAM recording on a disc the same size as an ordinary DVD. “XDCAM has now raised the bar across all of these attributes to a level yet unseen in the broadcast industry. Moreover, the running cost of XDCAM will outperform any other broadcast format today when you consider the disc can be used over a thousand times with no loss of quality. The saving in media expenses alone will make the investment in XDCAM worthwhile,” added Thompson.

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