Thomson takes the path to HD

Thomson Broadcast & Media Solutions has prepared for the broadcast industry’s transition to digital and HD production with the launch of its new range of Grass Valley products. The manufacturer is driving new levels of affordability into these products to fuel growth in markets like universities, government networks and agencies, and religious organisations that are building digital production facilities.

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By  Vijaya Cherian Published  February 5, 2004

Thomson Broadcast & Media Solutions has prepared for the broadcast industry’s transition to digital and HD production with the launch of its new range of Grass Valley products. The manufacturer is driving new levels of affordability into these products to fuel growth in markets like universities, government networks and agencies, and religious organisations that are building digital production facilities. Taken together, these sectors represent an addressable $4 billion and growing market opportunity. "At Thomson, we support the world's digital media leaders as they forge new and innovative ways of producing and distributing their high-quality content for consumers everywhere," commented Lanny Raimondo, senior executive vice president, Thomson. "We expect that the new products we’ve announced this last week and the new markets we're targeting will drive revenue and growth." New products include equipment for HD broadcasting, digital news production, and digital intermediate post production. In addition, it has also bagged major orders from broadcast, television, and film-production companies worldwide, including McGraw-Hill Broadcasting and Turner Entertainment Networks; Mediendorf Netzwerk GmbH in the Netherlands), Optix (Germany), Prime Focus in India) and Perkasa in Indonesia among others. The vendor has also partnered with Fox Network in the United States for a major project that will set new standards for cost-effective, high-integrity distribution of HD broadcast signals. Key additions for HD users include 16 next-generation Kameleon HD modules that offer wideband 1080i and 720p video and audio processing and high-quality up- and down-conversion capabilities. As more television stations support HD, a high quality up converter allows 0seamless integration of the existing SD infrastructure and a high quality down converter allows new HD productions to be broadcast to an SD customer. Through a joint technology-development effort announced in September last year, Thomson is now shipping several HD conversion modules to provide industry-leading HD up and down conversion. These products also include 2- and 4-channel AES audio disembedding, delay, and reembedding.

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