Safir hotels tie up with Swiss Inn

Safir International Hotel Management has formed a strategic alliance with Swiss Inn Hotels & Resorts to develop hotels and resorts in the region.

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By  Shilpa Mathai Published  February 5, 2004

Safir International Hotel Management has formed a strategic alliance with Swiss Inn Hotels & Resorts to develop hotels and resorts in the region. Anton Good, founder of Swiss Inn Hotels & Resorts, and a former president of Movenpick, will head the alliance as the executive director. According to industry watchers, this alliance will help both Safir and Swiss Inn tap into each other strengths in their respective markets. There are also synergies between the portfolios of both companies; both Safir and Swiss Inn are well known brands in the Middle East and North Africa. “We are determined to turn around the recently acquired Safir Group," said Omran Hayat, vice chairman of Kuwait Hotels Co., the parent company of Safir International Hotel Management. “There is great potential for creating synergy and value between both companies.” The Safir Group also owns 50 percent of the Abou Nawas Hotels Management Company, which operates 19 hotels in Tunisia. The group manages hotels in Kuwait, the U.A.E., Saudi Arabia, Egypt, Syria, Lebanon and Algeria; new openings are planned in Lebanon, Egypt and Kuwait. “From a long-term perspective, progress in strategic alliances will consist of creating new opportunities. I expect both companies to gain from joint activities in the management and development of the hotel chain,” said Anton Good, executive director.

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