FSC announces Q403 results

Fujitsu Siemens Computers (FSC) has announced year-on-year sales growth of 27.3% for Q4 2003 for the Europe, Middle East & Africa (EMEA) region.

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By  Patrick Phelvin Published  February 3, 2004

Fujitsu Siemens Computers (FSC) has announced year-on-year sales growth of 27.3% for Q4 2003 for the Europe, Middle East & Africa (EMEA) region. This growth has outstripped overall market growth of 19.7%, according to preliminary data released by analyst research firm International Data Corporation (IDC). FSC outperformed the market in all categories – desktop, mobile PCs, Intel architecture servers and overall composite PC market, with the highest growth, of 87.5%, recorded in notebooks. In the overall PC market, the key markets of Egypt and Saudi Arabia figure prominently among the countries that beat the market growth having registered a double digit growth. The overall year-on-year growth in the Q4 2003 in Saudi Arabia was 528.9% and 53.4% in Egypt. “The impressive growth recorded by Fujitsu Siemens Computers in the MENA region is the direct result of our focused business strategy that included significant investment in demand generation and brand enhancement initiatives throughout 2003,” says Jacquie Carson, marketing & communications director, FSC. “We invested heavily in educational and training activities with the sales and technical staff of our partners throughout the region in a series of dedicated workshops and seminars. We deployed a highly effective channel infrastructure and took aggressive measures to expand our channel in a bid to reach out to new markets. We also gave strong priority to developing local resources to consolidate our market position,” she adds. Product-wise, the fourth quarter year-on-year sales increase of 27.3% was represented by 12.6% growth in desktops, 87.5% in notebooks and 25.6% in Intel Architecture servers. The overall growth was the third highest among all players. For the calendar year 2003, the overall sales increase across all product categories of FSC rose by 13.9%, with notebooks accounting for 73.4%, servers 28.2% and desktops 0.5%, according to IDC figures.

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