MRO holds reseller conference in Dubai

More than 120 delegates attended a conference for MRO Software consultants from the reseller network in Dubai recently.

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By  Patrick Phelvin Published  January 29, 2004

More than 120 delegates attended a conference for MRO Software consultants from the reseller network in Dubai recently. Held in Dubai, the EMEA Professional Services Conference 2004 covered diverse topics connected to MRO’s asset management products and solutions, with a specific focus on the Middle East and the opportunities the region provides related to IT. MRO Software experts and key figures from the company’s headquarters in Boston, USA, addressed the conference. “The choice of Dubai as the venue for this annual conference carries high significance for MRO as a leading asset management solution provider as well as for the UAE as the leading IT hub of the region,” says Oliver Schulz, Sales and Marketing Manager, eSolutions, trading as MRO Software Middle East. “Delegates from across the globe have seen at first-hand the progress achieved by the UAE and the ongoing developments that demonstrate the region’s potential for growth in the IT industry. Having organised the Professional Services conference in different cities in Europe, the United States and Russia, MRO aims to demonstrate the strategic importance of the Middle East region by hosting the conference in Dubai,” he adds. Several topics of relevance to the IT industry in general and strategic asset management in particular, were discussed at the conference, including the issue of professional services, technical training and sales strategies. Leading MRO experts shed light on the company’s strategic focus in a changing business environment, supported by case histories that have helped some of the world’s biggest companies to achieve breakthrough performance by using strategic asset management solutions. The annual conference follows the successful MAXIMO Middle East User Group Conference, which was held in Dubai last October, to highlight the success stories of different business enterprises in deploying MRO Software’s MAXIMO solution that allows customers to manage the complete lifecycle of strategic assets. It was attended by over 300 users of the MAXIMO solution in the Middle East.

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