395 million cable TV subscribers by 2007

Although the total number of worldwide cable TV subscribers increased last year, the rate of growth in 2003 was the slowest in over a decade. Despite this, total cable TV subscribers are projected to reach 395 million by 2007.

  • E-Mail
By  Vijaya Cherian Published  January 26, 2004

Although the total number of worldwide cable TV subscribers increased last year, the rate of growth in 2003 was the slowest in over a decade. Despite this, total cable TV subscribers are projected to reach 395 million by 2007. According to In-Stat/MDR, this growth will primarily come from recently deployed digital video, voice, and data services. While annual cable TV subscriber growth was tracking around 3% in 2003, digital cable TV subscriber growth reached 22% during the same time frame. Even with rapid digital subscriber growth, the modest total subscriber growth rate is forcing many cable TV operators to re-focus their customer acquisition strategies. Cable television growth in North America and Europe, especially, have dramatically flattened over the past two to three years. However, the good news is that the digital revolution is bringing new services to cable customers and new sources of revenue to cable operators. These digital offerings include services like expanded channel lineups, Video-on-Demand, High Definition TV services, and high-speed data services. A key challenge for cable operators is to find the budget to upgrade cable plants to provide these digital transmissions is substantial. This high cost has slowed the overall pace of digital upgrades and has limited digital cable TV service to a few of the wealthier countries. Over the past three years, the majority of worldwide cable TV subscriber growth has come from Asia, with China and India accounting for up to 60% of all annual subscriber additions.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code