FSC claims SME market leadership

Fujitsu Siemens Computers (FSC), claims to have increased its market share in the small and medium sized enterprise (SME) market in the region with the UAE and Egypt driving sales.

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By  Maddy Reddy Published  January 26, 2004

Fujitsu Siemens Computers (FSC), claims to have increased its market share in the Small and Medium sized Enterprise (SME) market. According to International Data Corporation (IDC) figures, FSC outperformed the European SME market in the third quarter of 2003 in the sales of PCs and Intel-based servers, by achieving 18% year-on-year growth in a market that expanded by only 3%. The sales research data reports that FSC holds the third spot in this segment in the Europe, Middle East and Africa (EMEA) region, with an 11% market share, with strong growth in the SME segment for the eighth consecutive quarter. The UAE and Egypt are among the countries in which FSC has achieved results in excess of market growth in the last quarter of 2003. “The IDC figures strongly endorse our success in providing SME’s with high quality, reliable products and solutions based on new market developments,” says Jacquie Carson, marketing & communications director, FSC. “The SME sector is very exciting, it has great potential, especially in the Middle East where the predominantly youthful population is expected to venture into small businesses, particularly in the field of IT. Furthermore, the past few years have witnessed a big leap in IT infrastructure, mainly due to the huge foreign investment flowing into the Middle East,” adds Carson. FSC credits the strong sales to its channel infrastructure, marketing campaign, network of partners and supply chain program with pre-configured systems.

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