ART secures Pehla with Irdeto M-crypt

Arab Radio and Television (ART) has signed a license agreement with Irdeto Access. According to the agreement, Irdeto Access will implement a compact conditional access system called Irdeto M-Crypt for ART to secure the cable operator’s ART and Pehla programmes in Europe.

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By  Vijaya Cherian Published  January 25, 2004

Germany-based Arab Radio and Television (ART), a subsidiary of Arab Media Corporation, has signed a license agreement with Irdeto Access. According to the agreement, Irdeto Access, which supplies content protection solutions to cable operators and broadcasters, will implement a compact conditional access system called Irdeto M-Crypt for ART to secure its ART and Pehla programmes in Europe. ART, which specialises in the distribution of entertainment and ethnic content to Arab communiities in the western world, is launching a new bouquet called Pehla that will mainly focus on Indian content. This bouquet, which will target the Indian community, will be secured with Irdeto M-Crypt. The new bouquet will include Sony Entertainment Television, GeoTV, StarPlus and Ten Sports among other services. In addition, Irdeto M-Crypt will secure the Arab entertain bouquet as well in simulcrypt mode enabling owners of a set-top box or Common Interface (CI) CAM containing Irdeto Access’ conditional access technology to view the bouquet if they purchase a subscription from ART. “The already existing large base of decoders containing Irdeto Access conditional access within the Asian community in Europe was the main reason why we selected Irdeto Access’ conditional access solution to secure the Pehla bouquet,” commented Dirk Hollstein, managing director of Arab Radio and Television GmbH. The Irdeto M-Crypt serves to encrypt and manage content on any transmission platform including cable, satellite and terrestrial. Designed specially for small to medium-sized businesses, the system operates on a Windows 2000-based platform for simplified control and maintenance, and features a built-in compact subscriber management system to prevent additional investment in a customer care system. The solution is easily scalable, thereby allowing a cable operator to upgrade to Irdeto PIsys - the company’s large-scale CA system - without changing smart cards or STBs in the field, claimed Graham Kill, CEO of Irdeto Access. “Arab Radio and Television GmbH already deploys Irdeto Access’ content protection solutions in the Middle East, Latin America and Australia. We are very pleased to further strengthen our relationship with Arab Radio and Television GmbH with this additional license agreement, which enables them to grow their content revenue,” he added.

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