Kairali to launch new Gulf channel

A private Indian TV group, financed by non-resident Indians (NRIs) in Bahrain and other GCC countries, has announced plans to launch a second channel later this year. The new channel will target Gulf Keralites.

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By  Vijaya Cherian Published  January 20, 2004

A private Indian TV group, financed by non-resident Indians (NRIs) in Bahrain and other GCC countries, has announced plans to launch a second channel later this year. The new channel will target Gulf Keralites. Kairali, launched in Kerala three years ago, now has 250,000 shareholders the world over and has already achieved an operational break-even, according to managing director John Brittas. "Kairali TV, whcih enjoys the largest equity base for any media company in the world, has now reciprocated the faith reposed by its shareholders," commented Brittas. "We are the first Indian channel to have won 50 state television awards in the first three years of our operation," he claimed. Brittas and a high-level team were in Bahrain last month to meet prospective shareholders for expansion of the channel. "The second channel will focus on news and current affairs. We currently have nearly three hours dedicated to Gulf programmes, and this period will be doubled when the second channel comes into operation," he continued. Kairali also has plans to install its own earth stations. A new Kairali TV franchise office, Express Kairali, has also been opened in Bahrain to enable the channel to cover activities in the country better. “Kairali today is viewed across Australia and Europe, the UK, Indian and African subcontinents, the Gulf, US and Canada," added Brittas.

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