New broadcast media software launched in region

InfoChannel 3 Suite, the next-generation broadcast media software that seamlessly combines text, graphic, sound and video into broadcast-quality multimedia on the computer, was exhibited for the first time in the Middle East.

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By  Vijaya Cherian Published  January 18, 2004

InfoChannel 3 Suite, the next-generation broadcast media software that seamlessly combines text, graphic, sound and video into broadcast-quality multimedia on the computer, was exhibited for the first time in the Middle East. The solution, showcased last month at the Sign & Graphic Imaging 2004 exhibition, at the Dubai International Exhibition Centre, is used to transmit content like advertising, news or training to a plasma screen, TV or kiosk, from a single desktop PC. The solution’s core strength is its ability to keep content relevant through easy updating or customising by demographics, time of day, or locale, in an easy yet-cost-effective manner. “Most participants at the show were displaying conventional tools of signage, like printers and imaging equipment incorporating old technology compared to dynamic signage technology demonstrated by Scala,” commented Ahmed El Ridi, business development manager, Specialized Software Services, the Middle East representative for Scala Broadcast Multimedia. “We are proud to introduce the award-winning InfoChannel 3 Suite to customers in this region,” he added. The InfoChannel 3 Suite represents the new face of signage that has moved from paper to plasma. This medium has phased out conventional static forms of communications like posters and banners, by introducing a more flexible technology that gives users the benefit of changing content at any point, from anywhere in the world, through wireless cable. “We have currently implemented the InfoChannel 3 Suite application on plasma screens at Dubai Airport, Virgin Megastores and at Bur Juman Centre in Dubai,” El Ridi added. “We have plans to deliver this solution to other leading organisations and governmental bodies in markets like the UAE and Qatar,” he added. The global signage market is currently worth US$ 2.1 billion, and growing at a compounded annual rate of 20%. Mike Fabian, vice president of operations for Scala Broadcast media in Europe, Africa and the Middle East commented that his company already has about 100,000 customers. “Dynamic signage represents the future of advertising and multimedia signage. We are excited about the potential in the Middle East market and foresee a huge demand for the InfoChannel 3 Suite considering the region’s thriving retail market,” he stated. InfoChannel facilitates both central and regional control of content and can be deployed on a variety of networks including LAN, modem, internet, satellite, using standard Microsoft software and hardware. Businesses in the Middle East can easily change and customise content for each of their branches or centers across the region, without additional costs. The solution also allows users to author and schedule multimedia content for any type of display application in retail or public spaces, kiosks, cable community access or advertising channels, corporate television networks, in-store televisions, cruise ships, call centers, health & safety advice networks, emergency response networks, dynamic museum exhibits, casinos or hotel information channels.

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