BenQ ships new Joybee Personal Player

The US$3 billion dollars BenQ, has expanded its range of Joybee personal players available in the Middle East, emphasising their potential for use as serious business and educational tools, as well as recreational music gadgets.

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By  Maddy Reddy Published  January 15, 2004

The US$3 billion dollars BenQ, has expanded its range of Joybee personal players available in the Middle East, emphasising their potential for use as serious business and educational tools, as well as recreational music gadgets. Building on the Joybook product line, which combines multimedia for portable gaming the new Joybee is a pocket-sized audio player now available in four versions, the Joybee 100, 110, 120 and 150 models equipped with functions that allow the user to edit and record music. BenQ believes the new 110 model has a natural market in the Middle East, where the popularity of lifestyle-enhancing digital goods remains high. The Joybee’s main function is as an advanced MP3 player, each model accommodating different user needs. Weighing in at 26 grams and powered by a long-life rechargeable battery, each is designed for use on the move and equipped with USB technology for connection with a PC. The price of the BenQ Joybee ranges from US$85 to US$125. “The Joybee combines great design with an impressive range of functions to satisfy the most demanding music and gadget fans. Playback and editing options enable the user to be creative with the music, while the latest 110 model contains features useful for education or business,” says BenQ Middle East director and chief operating officer Manish Bakshi. The 110 is the latest model, and includes features appropriate for use in professional and academic contexts. With a 3,000 minutes audio storage capacity, Ben Q is targeting this model for journalists, students and executives who can use this facility to review interviews, lectures and meetings. The Segment Repeat function (also available with the 120) is useful for language learners. The 150 and 120 models can receive FM radio, and for the fashion-conscious, the 110 and 120 are available in a choice of three vivid colors, as an alternative to the standard metallic silver. All models are bundled with BenQ’s Q-Music software for easy music editing, and include different equaliser presets appropriate for various kinds of music. The 110 and 150 support the Windows 2000 and XP systems, for advanced use with a PC.

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