Avid goes to Sundance

Avid Technology will be showcasing its latest products and innovations for digital filmmaking at the Sundance Film Festival, to be held in Park City, Utah, January 15-24. Together with HP and Microsoft, Avid will educate filmmakers and festival attendees on easy and affordable all-digital postproduction workflows using a combination of Avid Xpress Pro software with the Avid Mojo accelerator and the Media Composer Adrenaline system.

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By  Vijaya Cherian Published  January 15, 2004

Avid Technology will be showcasing its latest products and innovations for digital filmmaking at the Sundance Film Festival, to be held in Park City, Utah, January 15-24. Together with HP and Microsoft, Avid will educate filmmakers and festival attendees on easy and affordable all-digital postproduction workflows using a combination of Avid Xpress Pro software with the Avid Mojo accelerator and the Media Composer Adrenaline system. “We are delighted that Avid is a sponsor of the 2004 Sundance Film Festival. For over a decade, the company has played a key role at the Sundance Institute’s Filmmakers Lab and Producers Conference, and we are proud of the ongoing relationship,” says Ian Calderon, director of Digital Initiatives for the Sundance Institute. “Avid continues to develop new creative tools for independent filmmakers, such as Avid Xpress Pro, and this year will demonstrate a range of products at the Digital Centre’s workshop Area to meet their creative and budgetary needs,” he adds. Sundance is often looked at as the ideal place for filmmakers to interact and seek out new and affordable technologies that enable them to create high-quality projects. “We think independent filmmakers will be excited to learn that they can use Avid Xpress Pro and Media Composer Adrenaline to handle almost any filmmaking workflow imaginable – regardless of whether they’re ultimately screening their projects in film, DV, HD or other digital cinema formats,” explains Michael Phillips, principal product designer for Avid. On display will be two Avid Xpress Pro software stations – one running on an HP Workstation xw4100 and the other on a Power Mac G5 – as well as a Media Composer Adrenaline system running on an HP Workstation xw8000. Demonstrations will include how to capture media with a Panasonic AG-DVX 100 camera, digitise the media into an Avid solution, edit the raw footage at 24p, and then encode the finished product to Windows Media Video 9 – a component of the Windows Media 9 Series platform.

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