Adobe renews bid for local market share

Adobe Systems, in a move to gain market share from Quark Express is launching a localised version of the new Adobe Creative Suite to target the Middle East publishing market.

  • E-Mail
By  Maddy Reddy Published  January 11, 2004

The publishing software industry is currently experiencing a shakedown, thanks to a publishing software war between Adobe Systems and Quark Xpress. Adobe Systems, one of the world’s leading vendors in publishing and design software has launched a localised version of Adobe Creative Suite to target the Middle East market. The publishing industry in the world currently stands between the duopoly of Adobe Systems and Quark Xpress, with recent entry of Microsoft into the market with its publishing suite. Adobe has recently launched a User Partnership Initiative (UPI), which is expected to benefit the users of Arabic-enabled or fully localised products of Adobe, by lowering prices of its software in Lebanon, Jordan and Egypt. The company will also shortly be launching the Arabic version of its latest Creative Suite software package. “In the Middle East, Arabic publishing industry demands specialised software to match its specific needs,” says Ibrahim Lahoud, Middle East regional manager, Adobe Systems Europe Ltd. The Adobe Creative Suite includes Adobe Photoshop CS, Adobe Illustrator CS, Adobe InDesign CS, Adobe GoLive CS, Acrobat 6.0 Professional, and Version Cue file version manager. The new package offers tighter integration with InDesign and a new common file system that makes management of several files for project collaboration, with better multiple language support. The 20-year publishing and design software company entered into the page-layout market by purchasing Aldus Corporation, the maker of Aldus PageMaker. Adobe, Middle East has announced plans of Arabising Creative Suite in the first quarter 2004. The company added that the Arabic version of the Creative Suite package will be included in its User Partnership Initiative (UPI) that was launched 4 months ago in the Levant region. According to Adobe, by including the package in UPI, Adobe will ensure that the buyer of one CD can acquire multiple user licenses, thereby bringing down the cost of switching to Creative Suite in the publishing workflow. While Quark has a strong installed base in the page-layout software industry, Adobe has a wider product portfolio in the publishing and design segment like its competitor Macromedia, which may given it an advantage in the long run.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code