FSC training updates for channel partners

IT company Fujitsu Siemens has announced the success of its recent series of sales training programmes to update Middle East channel partners.

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By  Paul Barthram Published  January 5, 2004

IT company Fujitsu Siemens Computers (FSC), has announced the success of its recent series of sales training programmes to update Middle East channel partners on the company’s latest products. Over 25 resellers attended the modular training sessions from countries all over the Middle East including the UAE, Bahrain, Qatar, Oman and Palestine. At the end of the courses successful participants were given “Certified Sales Professional” certificates. Jacquie Carson, international marketing director for FSC applauded the importance of the partner training. “The commitment with which we conduct these training programmes reflects the importance we place upon delivering product knowledge to our channel partners in a systematic manner. The overwhelming response generated by this programme demonstrates the strong brand loyalty among our resellers.” “The intensive training programmes were designed to educate our channel partners on the advantages, features and enhanced performance of our products and ensure highest levels of knowledge among people who represent a direct contact with our customers,” she adds. Of the modules on offer focus was given on FSC’s mobility products, including the FSC Lifebook Series of notebooks, while a large proportion of training though was devoted to the sales of the Intel-based Primergy servers, with separate modules for entry-level to mid-level servers and high-end servers. Carson says in order to convey the importance of the training, an examination was conducted at the end of each module to make sure the skills sets were measurable and that the training programmes could set a level to be improved upon. “The exam followed strict guidelines and the certifications granted will be tracked via a new electronic training administration tool to allow full visibility to our management. These training programmes reflect the importance we attach to measuring product knowledge and sales competency. This training is part of a strategy aimed at improving the quality of our training and ensuring high product expertise levels among the channel partners so that the end-customer is benefited,” Carson concludes.

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