Toshiba restructures its PC business

In a bid to kick-start its ailing worldwide notebook sales, Toshiba has spun off a new internal division dedicated to its PC business.

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By  Andrew Picken Published  January 4, 2004

In a bid to kick-start its ailing worldwide notebook sales, Toshiba has spun off a new internal division dedicated to its PC business. The new, in-house company, Personal Computer & Network Company, came into operation on the first of January and Toshiba claims the restructuring will further accelerate the renovation of its PC business and secure an early improvement of profitability. Toshiba once ruled the roost when it came to notebook sales but recent IDC sales figures for the Middle East put the firm in 5th place, behind the likes of HP and Dell. In October 2003 the company announced expected 2003 losses for the PC operation of 21 billion yen (approx $196m), almost three times higher than its earlier estimate of eight billion yen. A spokesperson for Toshiba Middle East insisted the restructuring is a positive move and promised that a full response regarding the implications of this announcement will follow shortly. Toshiba's Digital Products Group currently comprises two in-house companies, Mobile Communications Company and Digital Media Network Company. The reorganisation will position the new Personal Computer & Network Company as the third company in the group.

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