Getting rid of the wrinkles

If you've got a little spare cash to spend then you could always follow in the footsteps of two Gulf nationals who recently splashed out a whopping US $86,000 on anti-ageing products.

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By  John Irish Published  September 16, 2003

Girls and boys, ladies and gentlemen, get ready for Natura BissT. The Spanish health and beauty brand announced last month that it was set to launch in the Gulf in October.

If recent sales in London's illustrious Harod's department store are anything to go buy, then, it's set to make significant strides in the region.

With many Gulf travellers heading for the UK's summer climate, Egyptian tycoon Mohammed Al Fayed's London department store often becomes a must stop destination for the region's top dollar spenders.

That was taken to the extreme in August after the store announced that Natura BissT merchandise had blitzed Harod's previous sales record for skincare products.

According to the department store, two Gulf nationals spent over Dhs105,000 (US $28,000) and 216,000 ($58,000) respectively on the Spanish beauty guru's Diamond Line anti-ageing product.

"The two extraordinary sales show how customers in the Middle East have already developed a profound loyalty to Natura BissT," explained Elisa Labori, managing director of Natura BissT, Middle East LLC.

If you haven't heard of Natura BissT, don't be surprised. The brand prides itself on attracting the rich and famous, but by setting up in the Middle East, it hopes that the region's top dollar cosmetic spenders will look to it to iron out those skincare concerns.

With the likes of Madonna, Julia Roberts and John Travolta indulging themselves with some of its 150 products, it's likely to do well in the region.

"[Natura BissT's] customers will no longer need to travel to the UK or the USA to find their favourite product. We are bringing it to them," said Labori.

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