Dar Al Omran overhauls its online presence

Architectural and engineering firm, Dar Al Omran, has overhauled its web presence in an attempt to bring its online image up to date with its current business practices.

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By  Matthew Southwell Published  September 16, 2003

Architectural and engineering firm, Dar Al Omran, has overhauled its web presence in an attempt to bring its online image up to date with its current business practices. Carried out by Syntax, the job has seen a number of comprehensive corporate branding, design and web development projects completed within the past 18 months.

"Dar Al Omran's name has always stood for excellent architecture that is sensitive to people's needs and their cultural context. For us, the challenge was how to preserve this positive brand reputation, while also emphasising that Dar Al Omran has evolved into multidisciplinary architectural and engineering company," explains Ahmad Humeid, CEO of Syntax.

"As a company founded by people with architectural backgrounds and employing a number of talented architects and designers, Syntax was well positioned to understand Dar Al Omran's brand and help it meet the challenges of presenting an upgraded corporate image and its impressive body of work to a rapidly changing marketplace," he adds.

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