An Olympian effort

As Athens gears up for the Olympic games next year HP leapt into town to hold its own Colour Olympics. The event provided HP with the opportunity to clarify its business strategy and launch new products.

  • E-Mail
By  Simon Duddy Published  September 21, 2003

Athens got a foretaste of the Olympics on September 16th when HP brought the cream of its strategic thinkers and 150 journalists to its Colour Olympics event.

The theme of colour ran throughout the event, with a number of products launches in the printing and imaging section. HP unveiled its new high-end inkjet printer, the Photosmart 7960, which is the first on the market to feature eight ink technology. The two new colours are dark and light grey, which HP claims will add greater fidelity to black colours in prints.

HP is also releasing a Photosmart PC, which is a standard PC with photo friendly extras built-in such as a multiple memory card reader and a camera dock. This is a bold move to differentiate a PC using photo features and reflects HP's desire to catch PC upgraders with an interest in digital photography.

Also in the digital photography area HP gave details of its new digital camera, the Photosmart 945. This camera comes with what HP has dubbed its own brain. It uses adaptive lighting adaptive technology (consumers will know it as digital flash). These algorithms are designed to correct the frequent problem of pictures being darker than what you have seen through the viewfinder.

Moving to the business arena, HP also focused on colour offerings, with the 9500 laser printer on the blocks. This printer is designed to bring colour in-house by making it cheaper than out-sourcing colour printing. The 9500 prints up to A3 size and uses HP ImageREt 4800dpi vertical in-line technology. It can print at a speed up to 24ppm (A4) in both colour and monochrome in best mode.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code