Tech Data signed as distributor for Acer for GCC region

Tech Data has been appointed as a distrbutor for Acer's PC products for the GCC region

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By  Mark Sutton Published  September 24, 2003

Tech Data has been signed as a distributor for Acer in the GCC. The distributor will handle Acer laptops and desktop PCs for the region, promoting them to its reseller base.

Krishna Murthy, general manager, Acer Computer ME said: "Tech Data brings a difference to Acer's distribution channel and customers alike. It has unparalleled logistics management capabilities coupled with a deep understanding for the needs of the channel.

"We believe that Tech Data will increase the breadth of Acer resellers in the Gulf, and with its extensive experience in channel marketing, we can work together to design some exciting new channel strategies to bring fantastic benefits to both our existing and our new resellers' bottom lines, and meet their needs for fast, efficient product supply," he added.

Steve Lockie, managing director of Tech Data commented: "Acer ranks among the world's top ten branded PC vendors. It brings a new range of laptop and desktop products into our vendor portfolio that gives our reseller customers great new choices in product lines they can sell. Signing with Acer is a major coup for us."

Murthy said that Tech Data's internal structure and expertise will ensure that its products get the attention they need. "With business units and staff dedicated to our product line and our brand, we know that resellers carrying Acer desktops and laptops will get the care and the timely response they need.

"TechData's insight to the reseller market and its needs enables the channel to stock the right level, free its cash and build on their bottom line. This eventually translates into timely availability of technology products to their customers and at very competitive prices," Murthy concluded.

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