IBM Middle East concludes its "Vision to Reality" road show

The 4-day road show which covered Oman, UAE, Qatar and Bahrain show case IBM's IT consolidation strategy.

  • E-Mail
By  Maddy Reddy Published  September 25, 2003

IBM Middle East today concluded the last round of its 'Vision to Reality' road shows for the Middle East.

The road shows which kicked off on September 21 covered Oman, UAE, Qatar and Bahrain show case IBM's technology initiatives that allow enterprises to reduce their IT costs and make their IT infrastructure easy to manage.

Co-hosted by IBM and Gulf Business Machines (GBM) - IBM Middle East's marketing affiliate the road show was a part of IBM's On-demand computing strategy. It covered self-healing, self-optimizing, self-protecting systems and technology from IBM.

"IBM's vision of an 'On-Demand' computing environment and our 'Vision to Reality' road shows around the Middle East region are to show organizations how they can simplify their technology systems and reducing racks of gear with just a few boxes", said Iqbal Hassim, manager of IBM systems group, Middle East, Egypt and Pakistan.

According to IBM often servers use only 20% of their capacity and that a high proportion of their technology investments is wasted or not used. IBM is betting that server consolidation or 'virtualisation' can dramatically reduce investments and support costs, where a single powerful IBM server can run multiple operating systems, applications and storage independently and securely on a single machine than buying new servers when they are needed. The IT major says consolidation of IT systems is the name of the game.

Promoting the road show was IBM's worldwide sales executive, eServer, iSeries and e-business infrastructure Doug Fulmer. He said,"The Middle East market is not different from anywhere in the world, especially for enterprise servers. The requirements of the region's banking, insurance, energy and distribution sectors for instance is the same as elsewhere in the world."

"The customer needs are the same, though their culture, values, language are different", Fulmer added.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code