DTK unveils new range of PCs

DTK Computer Middle East has announced a new range of high end PCs that it estimates will increase its market share in the PC segment by over 10%.

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By  Andrew Picken Published  September 28, 2003

DTK Computer Middle East has announced a new range of high end PCs that it estimates will increase its market share in the PC segment by over 10%.

"We decided to introduce the new series of Cuatro - 4400, 4200, 4300 and 5100 - to provide Middle East consumers with a variety of form factors to choose from. The introduction of this elegantly designed range of black PCs, servers and e-boxes will help to boost our business by about 10 percent," claimed Nimer Al Attal, managing director, DTK Computer Middle East.

The Cuatro PC range will come in a number of different form factors and is aimed primarily at business users. Each model will only be available in the black. This choice of colour scheme is part of a new branding strategy by DTK that it hopes will distinguish it from the rest of the market that, it must be noted, is already rather fond of the black colour scheme.

"DTK is aware that there is an emerging trend in the region for the introduction of stylish machines that also offer the highest standards in computing technology. At DTK we recognise the importance of design and we are committed to leading the field when it comes to elegance. From now on, people will recognize that any DTK computer that is black has the latest innovations," added Al Attal.

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