3Com targets entire network

3Com is back at Gitex this year with avengeance. Boosted by its joint venture (JV) agreement with Huwaei Technologies, 3Com will be emphasising its ability to deliver end-to-end networking at a cost competitive price.

  • E-Mail
By  Greg Wilson Published  September 29, 2003

3Com is back at Gitex this year with avengeance. Boosted by its joint venture (JV) agreement with Huwaei Technologies, 3Com will be emphasising its ability to deliver end-to-end networking at a cost competitive price.

"The March 2003 Huawei joint venture announcement it has given us a lot of ammunition to go and start tackling the enterprise market again," says Wael Fakharany, regional manager, 3Com Middle East. "We now have a complete end-to-end solution targeting the enterprise at all levels, not just small-to-medium businesses, but the very large enterprises as well," he adds.

Key among the JV products on display at 3Com's stand will be routers and high end switches. A live demo area will also be provided to enable customers to familiarise themselves with the offerings.

"People will feel comfortable to see a 3Com router and Gitex is the ideal show to demonstrate these products in action," states Fakharany.

"We are going to display routers and large switches that can scale us up the enterprise. We are going to have a demo area for people to touch, feel and play with the routers, see their redundancy and see how our networks are very versatile and technologically advanced," he continues.

3Com will also be further demonstrating its end-to-end enterprise credentials with a host of other products, including wireless platforms, voice over IP (VoIP) offerings, Layer 2 and 3 high end switches and network telephony solutions.

Furthermore, as the networking vendor steps up its Middle East focus, it will be bringing in a number of 3Com executives from the US and Europe to provide additional help and customer advice.

"We will have a double decker stand with the upper area for meetings with our customers. For the first time we are going to have people from Europe and the US as well to help us with customers," comments Fakharany.

Additionally, the 3Com executives will be able to see first hand the growth opportunities available in the regional market and, through the one-to-one customer meetings, understand the requirements of individual enterprises.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code